Rules Based Engines
Wellington Decision Management technology is an approach that automates and improves and connects decisions to enhance business performance.
It automates decisions for speed and consistency, constantly improves the targeting, relevance and results of decisions, and connects decisions across customer views, functions, and channels for maximum value. Wellington’s engine allows businesses to increase customer profitability, build stronger customer relationships, reduce fraud and credit risk, and lower the costs of making decisions. Businesses that take a systematic approach to managing their decisions not only make more intelligent decisions. They also make more consistent decisions across the enterprise and react faster to changes in market conditions, the competitive landscape and regulations. Wellington entails all aspects of designing, deploying and managing the decisions that an organization uses to guide interactions with customers, employees and suppliers. With Wellington’s rules engine, customers are managed to higher levels of satisfaction and value, changes in business priorities are quickly and comprehensively disseminated throughout the organization, and business leaders have greater control over the decisions that represent the execution of strategy.
How does our engine work?
Combining data, business rules and advanced predictive analytics in powerful decision services, Wellignton gives your most critical, high-volume, operational decisions greater precision, consistency and agility. It draws a new measure of value from decades of IT investments. Business rules, written by business users, determine what action to take for every customer and circumstance. These rules can be further refined through data mining and strategy optimization. Predictive models analyze customer data to segment populations of customers according to their likely future behavior. These models work within the business rules to target each decision for greater success. Predictive analytics can also be used offline to identify the strategies and actions that will optimize results. A decision service accesses the right rules, models and data (internal and external) to deliver highly targeted decisions, often in real time, to operational systems and customer contact channels.
So why buy a decision engine?
Making business decisions today is increasingly complex. Companies need to make decisions faster, across more channels and product lines, leveraging more data, under greater regulatory demands and competitive pressures, and with more complicated constraints and trade-offs.
Organizations are adopting rules based engines today because they:
- Need a higher return from previous infrastructure investments
- Face increasing business decision complexity
- Face competitive or regulatory pressure that calls for more sophisticated decisions
- Must take advantage of increasingly short windows of competitive advantage.